Learn to see opportunity in adversity and you can overcome anything

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Starting a business is like sailing a freshly built ship into the open sea. You start with a brilliant idea, a dream to conquer the horizon. Then come the architectural blueprint and countless engineering intricacies. Finally, one fine day you roll out your ship into the sea — and come the storms.

Just like no two storms at sea are alike, no one can exactly prepare us for the exact challenges of entrepreneurship. However, just like a captain has all kinds of strategies, helpers, and gear to weather the storm, so does a business owner.

To understand what kinds of…

According to collegepreneurs who’ve done it

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Why do young people go to college? The straightforward question was posed to 11,113 high school students and 2,960 parents by The Princeton Review in 2021. For 43% of respondents, the answer was “getting a better job with higher income”, while only 25% correlated college with “education”.

Meanwhile, more studies show that 72% of high schoolers plan to start their own business one day, with 61% being specific about becoming entrepreneurs “right after college”. Turns out, the Princeton survey should’ve had one more checkmark: college as a pathway to entrepreneurship. …

As retold & explained by UX experts

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According to the Forrester UX report, every $1 that a business invests into its User Experience (UX) gives a $100 return. But UX isn’t just about generating revenue. It’s also about preventing losses. With poor UX pushing as many as 70% of customers to abandon their purchases of a product or service, efforts invested into product development, marketing, and sales may end up just purging your company of dollars and clients.

What goes into making outstanding UX in digital products? How can you know if usability changes, new features, and specific customer wants are worth the trouble of urgent implementation…

+ 1 business app tucked away into your iPhone

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Here’s a fun random fact from Merriam Webster: all the pre-digital definitions of the word “application” have to do with “practical use” or “putting something to practical use”. All, except for definition 1c: “assiduous attention”. This one’s not just about usage but its quality: attentiveness.

Coming back to the modern “app” and its application in the framework of simplifying usage, one thing which is certainly missing from many apps is their ability to foster “assiduous attention”. Too often, our fleeting attention spans blow up as we jump from one app to another. The result? …

Know thyself before you can lead others

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Transformation is a big word. When we think of transformation in business, we also think in big images, like forces of nature. Business transformation is like a metaphorical earthquake that’s supposed to shake a company from head to toe and where colleagues, like the prophets of old, will suddenly come out renewed and with flames of burning inspiration above each other’s heads.

The reality of business transformation, however, is subtle and long-term. Like all change, it starts from the head of the company: either the entrepreneur(s) in charge, in the case of startups and smaller teams, or CEOs and senior…

If you can prove it, can you deduct it?

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“A spoonful of tar spoils a barrel of honey,” goes the old proverb. For most entrepreneurs, if there’s one date on the calendar that spoils the sweet month of April, it’s Income Tax Day. Enter 2021, when Income Tax Day falls in the middle of a global pandemic, and things seem pretty sour.

Unlike last year, when taxpayers got a break until July 15th to file their taxes due to the storm of COVID, this year the IRS has been a lot less compliant. …

Behind every successful woman is a tribe of other successful women who have her back.

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On May 5, 1809, a Connecticut woman named Mary Keis made history. She became the first female inventor to secure a patent in the United States for her invention of weaving straw with silk and thread, thus laying grounds for cost-effective manufacture and paving the way for women inventors in the nineteenth century.

Over two hundred years later, as we celebrate Women’s History Month, women may have no trouble getting a patent, but we are still fighting to make our voice heard in the male-dominated leadership arena. The ice is broken. …

Practical advice from entrepreneurs who’ve made it through 2020


Business and economic experts project the future of business after COVID will be a different place than ever before. Yet within this future, the question of growing your brand and scaling business remains as poignant as ever.

The past year has hit small businesses in the non-digital space the hardest. From your favorite bakery next door to an event planner you hired for your kid’s graduation party, to niche lifestyle brands, the economic crisis leaves countless small business owners gasping for ways to grow their brand and scale business in the short and longterm.

What can these businesses and marketers…

They “beat the odds”. So can you.

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Entrepreneurship is in many ways, a mirror to life — you start with a blank page and a head full of ideas. How you fill that page will depend on a lot of inner characteristics— vision, patience, perseverance, empathy, stubbornness. Plus, one external thing— “a dash of luck”.

This elusive “luck” is in many ways, “uncomfortable” things like privilege, background, family, connections, etc. Often enough, “luck” is the collective term for the things we don’t talk about, the things we shush.

For Black entrepreneurs, the above kind of “luck” has been so minimal — or even nonexistent — that historically…

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Always on the front lines of addressing privacy concerns, Apple is launching an important security update in spring 2021. The upcoming iOS 14.5 update is expected to completely change small business advertising via social media apps.

Already causing escalating conflict between Apple and Facebook, the privacy feature to be rolled out with iOS 14.5 may come as a shock to small business owners who have only limited time to prepare for the changes.

First expected to be released with the iOS 14.4 update, Apple’s new privacy feature is now set to release with iOS 14.5.

The business-controversial App Tracking Transparency…

Angela Yurchenko

Bilingual pianist & business journalist. Exploring the Human Experience.

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